Facebook and Instagram Augmented Reality filters

Yes, we are all tired of hearing how Augmented Reality will change the world and our way of seeing things and how will become an indispensable element in our daily life. However, as with any disruptive technology, its degree of market penetration is slow and expensive. This is due to several factors, but one of the most important is that, so far, user had to download an App to enjoy the AR experience. And we all know how difficult it is to convince a user to download an app, not to mention the cost of development, communication and so on.

That’s why we are so excited with the new embebed AR filters for Facebook and, as starting this summer, also Instagram.

With more than 1B active users every month, these social networks now allow you to show content in Augmented Reality using the in-app own camera. Just click on the AR filter or scan a QR and you get access to a new world of color and fantasy! 🙂

Possibilities are endless. We can revolutionize the latest film campaign making the user become their favorite protagonist, recognize patterns to play with your physical products, try new makeup products, glasses, hats or even that tattoo you never dared to do. Walk around 3D environments at home, place that expensive chair in your living room before buying it or see how your favorite magazine comes to life by showing added content like 3D models, videos or games… And that works especially to achieve viral content, so the campaigns are very effective.

At Imagin&Tonic we’ve been enrolled in the beta program and have build already several of them. You just need Facebook for Android or iOS and click the links below to test them. Will you give them a try?

  • Box head

    Become a “Square Head” with this Facebook filter! Supports up to two faces!

    check it out Check it out!

  • Sliding Tile

    Play the classic tile slide puzzle game using your Facebook Camera! To move the pieces, just click on a tile to slide it to the empty place.

    check it out Check it out!

  • Amunt València

    With this filter you can cheer on Valencia in their next game and share the goals with all the fans! Put yourself in front of the camera and open your mouth to sing GOAL!

    check it out Pruébalo aquí

  • Portrait Cam

    Portrait Cam allows you to emulate professional cameras by blurring the background or people. Adjust the focus by tapping on the adjustment slider icon.

    check it out Check it out!

  • Puppet AR

    Simply put your face in front of the mobile camera and the puppet will repeat your gestures!

    check it out Check it out!

  • Piazzare

    Use the pizza box of Piazzere as the target to start the game. Touch the screen to grab a slice of pizza, you win the game if you take all without burning!

    check it out Check it out!

    NOTE: If you do not have a Piazzere pizza box, use this link to play!

Without any doubt, this technology is a great support for social networks and we are eager to apply it in your new campaigns!

Want to get more viral content on social media? Contact us!